About this role
The Creative team at Ather is responsible for crafting the brand's visual identity, conceptualizing high-impact campaigns, and maintaining design consistency across all consumer touchpoints.
This role is for a strategic and creative design leader who will manage the communication design team, scale design capabilities, and ensure world-class design standards across all business communications.
Responsibilities
Formulate and update the long-term brand design strategy and visual roadmap aligned with evolving business and product objectives.
Establish and continuously update the comprehensive corporate Brand Book to ensure strict brand custodianship and visual consistency across all business functions.
Lead, mentor, and guide the communication design team to deliver high-quality multi-channel marketing campaigns and miscellaneous creative requests.
Assess design team capacity, manage quarterly planning, and strategically allocate design resources and bandwidth across various business streams.
Evaluate, onboard, and manage relationships with external design partners, agencies, and vendors to support extended bandwidth requirements.
Recruit and hire diverse creative talent to scale design capabilities in line with evolving brand requirements.
Build strong working relationships with functional heads and cross-functional teams to solve complex business challenges through design.
Collaborate with Legal, Finance, and IT/IS teams to establish compliant vendor processes and manage software licensing and technical requirements.
Experience and Qualifications
Bachelor's or Master's degree in Communication Design, Graphic Design, Fine Arts, or a related creative field.
8 to 12 years of experience in communication design, branding, or creative agency environments, with a proven track record of managing design teams.
Experience in managing external design partners, production houses, and creative agencies.
Must Have Competencies
Brand strategy formulation and visual identity design across multi-channel environments.
Creative direction and design mentorship for graphic and communication design teams.
Strategic resource allocation, capacity planning, and agency partner management for creative deliverables.
Cross-functional stakeholder management and collaborative design-led problem solving.
Good to Have Competencies
Application of core industry design tools including Adobe Creative Suite and Figma.
Motion design and video editing principles for digital campaigns.
Integration of print production processes, typography, and environmental branding elements.