About this role
As an Experience Designer on EA SPORTS FC Ultimate Team, you will collaborate closely with fellow Experience Designers, Game Designers, Producers, Researchers, Art Directors, and Engineers to create meaningful, high-impact player experiences. This role involves designing across multiple layers of the player experience, combining strong visual design craft and creative thinking with a solid understanding of UX principles, game systems, and player needs. You'll take ownership of translating design concepts and player experiences into compelling, high-quality visual solutions, balancing creative exploration with practical execution.
What makes this role unique is the opportunity to shape how players interact with and connect to Ultimate Team, from everyday interactions to new features and evolving game experiences. You'll be encouraged to explore creative directions, challenge assumptions, and bring visual excellence, clarity, and consistency to one of EA SPORTS FC's most dynamic game modes.
Qualifications:
5+ years of experience in UI, visual, experience design across games, entertainment, or digital products, ideally with experience shipping one or more games.
A strong portfolio demonstrating exceptional visual craft, creative exploration, and the ability to connect form and function into intuitive, engaging, and polished player experiences.
Strong visual design skills across UI, typography, layout, composition, and visual storytelling, with the ability to create high-quality, visually compelling design solutions.
Solid understanding of core UX principles, including user flows, information hierarchy, interaction patterns, and player-centred design.
Experience translating UX concepts, game design requirements, and creative ideas into compelling visual directions, prototypes, and high-fidelity UI.
Good understanding of game systems and how different features and interactions connect to create a cohesive player experience.
Proficiency in modern design and prototyping tools, such as Figma, Adobe Creative Suite, or similar.
Experience working within established Design Systems, maintaining consistency while exploring opportunities for creative expression.
Strong storytelling, presentation, and design rationale skills, with the ability to clearly communicate creative decisions, collaborate with partners, and advocate for thoughtful design solutions.
Strong design judgment and the ability to take ownership of assigned features from concept through implementation, balancing visual quality, usability, and production constraints.
Comfortable navigating ambiguity, asking thoughtful questions, challenging assumptions, and proposing creative solutions.
A collaborative mindset, strong relationship-building skills, adaptability, and a genuine passion for games and creating meaningful player experiences.
Responsibilities:
Create compelling visual and interactive design solutions using the FC Design System, taking ownership of assigned features from early concept exploration through high-fidelity execution and implementation.
Translate UX flows, game design requirements, and player needs into intuitive, visually engaging, and cohesive player experiences.
Explore creative visual directions and develop high-quality UI concepts that balance strong visual identity, usability, and functionality.
Collaborate with Design System owners and fellow designers to maintain consistency, quality, and opportunities for creative expression across experiences.
Work closely with Experience Designers, Game Designers, Producers, Researchers, Art Directors, and Engineers to bring features from concept to delivery.
Apply player-centred design thinking, considering player needs, behaviours, and game systems while challenging assumptions and proposing thoughtful solutions.
Present design concepts and solutions clearly, communicate design rationale, and incorporate feedback to refine and improve design outcomes.
Actively contribute to team discussions, share design work and learnings, and build strong relationships across disciplines to support collaboration and continuous improvement.
Nice to have:
Motion design and animation experience (After Effects, Rive, or similar).
Experience with 3D design tools (Blender, Maya, Cinema 4D, or similar).
Experience designing and implementing UI within game engines (Unreal, Unity, or similar).
Familiarity with expressive UI, and modern game interface design.
Understanding of game development pipelines and cross-disciplinary production workflows.
A genuine passion for football, with an interest in the sport, its culture, and the global football community.
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